This is the third in a series on the VoIP equipment channel designed to educate, bring transparency and inspire change for the good of all channel members. You can read part one here and part two here.
Wild Wild West.
Or is it the world wide web? Eight years ago they were one in the same.
At least for the VoIP equipment channel.
While our service brethren were busy disrupting Telecommunications industry using the Internet as a new transportation mechanism for voice, the equipment channel itself was going through the same exact disruption lead by a number of young guns who thought of distribution in an entirely new way.
At its core equipment distribution is similar to any other form of distribution; whether it be knowledge or media. And just like the Internet disrupted and transformed the way in which we both find and consume knowledge and media, the Internet proved to be a capable medium driving awareness and access to equipment for this new market.