A day or so ago I read a post over at No Jitter by Matt Brunk that cast the IP communications channel as an eroding numbers game. The post was interesting to me as I’ve experienced the continual squeeze on margins through the years. Plus I’ve witnessed the frustrations of channel sales and marketing in today’s environment from working closely with many a manufacturerand service provider.
While Matt’s take on the current state of the IP communications channel is very real, his reasoning for it and resolution for improving it are off.
The present issues within the IP communications channel is not due to a numbers game as Matt suggests, but due to that channel game changing. All due to the Internet.