It’s common practice during tough times for companies to play with pricing. Common business sense tells you during tough times it is easier to survive servicing current customers rather than investing in acquiring new business.
With these two thoughts an observer of the VoIP market place would expect to see rapid price decreases. VoIP companies dropping their shorts to meet the demands of existing customers to save on their acquisition expense.
Would you be shocked to hear that the opposite is happening?
Alright, so you already knew that. My title gave it away.
Everyone’s sales are down and some have raised their prices.
Over the last five months for a number of stated reasons – none of which I fully believe – a few VoIP companies have quietly increased their costs to existing customers. In the face of one of the worst economic periods ever they raised their channel partners product costs.