If you follow any of the work I have been doing over the last few weeks you will notice that I have been spending time on the Microsoft Response Point software and accompany product lines. In anlyzing the product’s positioning and relevance within the small business space a glaring trend emerged:
Phone systems are becoming unified communications (UC) systems
Today, systems from the likes of Digium and trixbox are no longer phone systems, they are really unified communications systems that offer a “phone system” as one of the many features of their product. In fact, these two companies are not alone in their creation of “more then a phone system.” Almost every company I talk to, work with, or am watching, is moving their phone system to a UC system and the culprit is our friend, integration. For as soon as phone system opens-up, integrates with everything and ties together historically separate communications systems, it has crossed the chasm from phone system to UC system. It is no longer a phone system, but a UC system with phone system capabilities.