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When you’re one of the world’s largest companies and “own” 85% of all IP networks you’re in a powerful position. This is especially true as technology moves from the analog world to the digital, IP world.

One industry that is currently moving from analog to IP, much in the same manner as voice, is video surveillance. Like voice, video surveillance has historically been a closed circuit analog technology.

But with advances in technology, lead by current market leader Axis, IP surveillance has continually gained momentum. Even as the economy has flattened the growth of the IP surveillance industry on the whole, there is no refuting the fact that IP IS the future of surveillance.

Which brings us back to Cisco.

In “owning the network”, Cisco is in the envious position of having their hooks into an almost unlimited amount of customers. Today Cisco’s IP surveillance offerings are minimal, but they recently announced a new IP camera and have all the other ingredients to deliver one heck of a solution.

So it’s not a question of if, but when Cisco will finally jump into IP surveillance with two feet. For an industry that is dominated by one company, Axis (who owns approximately 80% market share), that’s sure to make a splash.

Garrett Smith

Garrett Smith is an author, consultant, and marketer with almost 20 years of experience selling and marketing VoIP solutions. Garrett has helped thousands of businesses select the right VoIP system over his career, in addition to helping hundreds of vendors, and dozens of service providers with their go to market strategies. This experience gives him a unique position in industry that allows him to cut through all the noise. Garrett has been named one of the most influential people in the VoIP, and has written over 3,000 articles about VoIP since 2004.

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