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grasshopper
The feeding frenzy around Cloud VoIP companies continues and this time it’s not an VoIP industry incumbent at the table.

Fresh off the news of Vonage’s acquisition of SimpleSignal for a total of $25 million, SAAS giant Citrix announced yesterday they were plucking Grasshopper, a cloud based phone system provider, from the field.

Terms of the deal were not disclosed, though Grasshopper touts more than 150,000 entrepreneurs use their services, which starts at $12 per month. If these numbers are true, this would put Grasshopper’s annual revenues somewhere in the neighborhood of $22 million.

That’s a nice incremental revenue lift for Citrix, but what they’re clearly after is the customer base. Critix provides a number of other cloud based services that entrepreneurs utilize, such as GotoMeeting, which they clearly will try to cross promote to current Grasshopper users.

Current Critix customers will likely also now be able to leverage another service from the company, one they’re already using every day.

Garrett Smith

Garrett Smith is an author, consultant, and marketer with almost 20 years of experience selling and marketing VoIP solutions. Garrett has helped thousands of businesses select the right VoIP system over his career, in addition to helping hundreds of vendors, and dozens of service providers with their go to market strategies. This experience gives him a unique position in industry that allows him to cut through all the noise. Garrett has been named one of the most influential people in the VoIP, and has written over 3,000 articles about VoIP since 2004.

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