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I don’t know what Google has planned, but they’ve got something brewing in the communications space.

First Google acquired Grandcentral (now Google Voice). Then they acquired Gizmo Project.

Now they’ve announced the acquisition of voice and video processing technology company GIPS for a shade over $68 million.

This gives Google a:

  • virtual number offering
  • “unified messaging” client
  • back-end engine’s to handle high amounts of voice/video processing

If that doesn’t sound like the starting blocks to a next generation communications provider, I don’t know what does.

Now all they need to do is add Bandwidth.

Garrett Smith

Garrett Smith is an author, consultant, and marketer with almost 20 years of experience selling and marketing VoIP solutions. Garrett has helped thousands of businesses select the right VoIP system over his career, in addition to helping hundreds of vendors, and dozens of service providers with their go to market strategies. This experience gives him a unique position in industry that allows him to cut through all the noise. Garrett has been named one of the most influential people in the VoIP, and has written over 3,000 articles about VoIP since 2004.

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