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The last few days has brought a swirl of news surrounding the super uber do everything greatness of the next generation in telephones – media phones. And I’m not buying it.

Why?

I don’t think there is a need for them. Thus I don’t think they’re going to sell.

When you look at the dominant vertical markets for desktop telephones only the residential market seems like a place where these media phones might find a home. But even at that it will be viewed as more toy then anything else.

I can’t see an enterprise dropping these on everyone’s desks. I can’t see an SMB wanting them either. Ditto for the gov/ed sectors. Sure media phones are cool, but how does cool help the person save money or drive revenues?

It doesn’t.

Plus this might be the worse time to release higher price feature rich endpoints. In case folks have forgotten customers aren’t exactly being generous with their capital outlay. A trend that won’t soon see a reversal.

Perhaps I’m completely wrong here. The analysts think this a multi-billion dollar opportunity.

But none of that will be my money because I’m not buying it.

Garrett Smith

Garrett Smith is an author, consultant, and marketer with almost 20 years of experience selling and marketing VoIP solutions. Garrett has helped thousands of businesses select the right VoIP system over his career, in addition to helping hundreds of vendors, and dozens of service providers with their go to market strategies. This experience gives him a unique position in industry that allows him to cut through all the noise. Garrett has been named one of the most influential people in the VoIP, and has written over 3,000 articles about VoIP since 2004.

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