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T-Mobile is offering unlimited calling to existing customers for $50 per month. If you’re a VoIP provider and news like this isn’t scaring you it should.

For year’s cellular carriers have raped and pillaged customers.  Today technology (like VoIP), the economy and savvy consumers have caught up to cellular carriers. And they’re doing something smart about it.

Giving people what they want – unlimited calling at a reasonable rate.

Sort of what the VoIP industry has been selling to consumers since it’s inception. See any problem yet?

Like when VoIP’s number one selling proposition and main consumer message meets a better service from companies with deep pockets that touts the same exact benefits – and more.

If you’re reaching for your TUMS right now I’m not surprised. Reasonably priced unlimited cellular plans are a serious threat to VoIP providers.

Most customers (business and residential) are looking for the basics when it comes to voice service. Quality, reliability and price.

Today cellular beats VoIP on all three fronts EXCEPT price. But soon that won’t be an issue either.

Think I’m full of it? Take out your crystal ball and think about this.

Younger generations are coming out the womb with cell phones attached to their ears (and or thumbs). Everyone and everything is “going mobile.” Even VoIP.

Then there is the whole convergence movement. The cellphone is convergence. Why have a desktop VoIP phone, softphone and VoIP client on your smartphone when you can just have a cellphone (maybe a dual mode phone).

But Garrett, what about my phone system?

Dude. There are already hardware and software offerings that allow you replicate PBX functionality using your existing cellular handsets and service. Not to mention GSM and CDMA gateways that can “cellular enable” your existing PBX if you’re into dinosaurs.

Younger generations are physically tied to it. It’s a better all around service. Offers convergence by nature. And there is an existing ecosystem that can recreate what most need from a PBX/phone system.

All that is left is price.

Perhaps unlimited cellular won’t actually kill VoIP. Well, not those folks doing more with VoIP then offering cheap minutes.

For the rest of you, good luck. Or maybe fair well is more fitting?

Garrett Smith

Garrett Smith is an author, consultant, and marketer with almost 20 years of experience selling and marketing VoIP solutions. Garrett has helped thousands of businesses select the right VoIP system over his career, in addition to helping hundreds of vendors, and dozens of service providers with their go to market strategies. This experience gives him a unique position in industry that allows him to cut through all the noise. Garrett has been named one of the most influential people in the VoIP, and has written over 3,000 articles about VoIP since 2004.

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